Name: March 2025 PMI-MC Monthly Chapter Dinner Event Virtual Simulcast
SKU: PMI-MAR25VIRT-2-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2-1-1-2-1-1
Availability: OutOfStock

Description

PMI-Montgomery County MD Chapter March 2025 Monthly Virtual Event
Wednesday, March 5th 2024

Virtual Member / Non Member Price: $0.00

Topic: Marketing to Your Ideal Customer Presentation

PDU: 1.5 – Power Skills

Presenter: Ms. Monica Wack, President at Innov8tive Brand Management

Presenter Website: https://www.innov8tivebrands.com/

Presentation Abstract:

Are you tired of throwing marketing spaghetti at the wall and hoping something sticks?

Join Monica Wack of Innov8tive Brand Management for “Marketing to Your Ideal Customer,” a dynamic presentation that reveals the secrets to predictable business growth.

Discover:

The crucial difference between branding and marketing and how a strong brand acts as a magnet for your perfect customers and project clients
Proven tactics to pinpoint your ideal customer/client, understand their deepest desires, and speak directly to their needs.
How to craft compelling brand messaging that resonates with your target audience, builds trust, and drives conversions.

Leave this session equipped with actionable strategies and tools, including:

The StoryBrand Messaging Framework for crafting captivating narratives.
Trait-Aimed Messaging to connect with your audience on an emotional level.
Long-Form Narrative Copy techniques to establish authority and build lasting relationships.

Stop wasting time and resources on ineffective marketing. This presentation will empower you to attract your ideal customers effortlessly and achieve sustainable business growth.

Learning Objectives:

Define your unique brand identity within the project management landscape: Participants will learn how to differentiate their project management services from competitors by identifying and communicating their unique value proposition and brand personality.
Pinpoint and profile your ideal project management client: Participants will discover how to create detailed customer personas for their ideal clients, uncovering key characteristics, pain points (e.g., project delays, budget overruns), motivations, and decision-making factors.
Craft compelling messaging that resonates with project management clients: Participants will master techniques like the StoryBrand framework to develop clear and persuasive messaging that speaks directly to the needs and desires of their target audience, highlighting their ability to deliver successful projects.
Strategically position your messaging to attract project management clients: Participants will learn how to effectively communicate their value proposition and tailored messaging across various platforms frequented by their ideal clients, such as industry publications, LinkedIn, and specialized project management websites

Presenter Bio:

Monica Wack is the owner and chief evangelist of Innov8tive Brand Management, LLC. Monica is truly passionate about her desire to help small businesses succeed. In her role as chief evangelist for Innov8tive Brand Management, she trains business owners and marketing teams to craft their brands so that they identify and market to their ideal customers in order to create rapid and sustainable business growth. Monica is a strong believer in supporting her community. She is the working sponsor/board member of Uniting 2 Save Animals, a 501(c)3 charity devoted to providing low-cost and free spay/neuters to local dog owners and rescues. She is also the marketing sponsor of the Coffee & Cocktail Connections networking group, one of Frederick, MD’s largest free networking groups. Monica is a devoted dog mom and in her “spare” time can be found at home with one of her four dogs.

Innov8tive Brand Management is a branding and marketing agency that is part of a mission to help 10,000 small businesses double their sales. They provide full branding and marketing services from graphic design and web development to full strategic planning and implementation. Innov8tive Brand Management is a Certified Partner of DigitalMarketer, THE leading voice in the Digital Marketing Industry. DigitalMarketer sets the industry standards when it comes to digital marketing training and certifications. With over half a million subscribers in 68 countries across the globe, DigitalMarketer is the premier online community for digital marketing professionals.

Location:

That’s Amore Restaurant, 15201 Shady Grove Rd #1, Rockville, MD 20850 (Downstairs Banquet Entrance)

Speaker will be in-person at restaurant with simulcast video option available via Zoom

SCHEDULE OF EVENTS

Zoom Room Opens @ 7:15pm

Chapter Business Remarks No Earlier Than @ 7:30pm

Ms. Wack’s Presentation w/ Q&A to follow – NLT 7:40pm

Program concludes No Later Than @ 9:00pm

NOTICE: For those attending, PDUs will be reported on behalf of valid chapter members within a week of the event

Additional information

Are you a PMI Member?	Member, Non-Member

March 2025 PMI-MC Monthly Chapter Dinner Event Virtual Simulcast